Smoosh® was born from the desire to explore the next level of women's self-care.
Simply put: the founder was tired of the existing offering, the lack of quality that seemed outdated for contemporary lifestyles and consumption patterns.

At Smoosh we believe in the beauty of simplicity. We were born from an apparent need for hair accessories that are stylish and functional and we are proud to present a brand that puts self-care first. Our mission is to redefine essential hair and skin accessories, encouraging people to embrace their unique beauty.

All of our accessories are made from satin. Satin, as it is a smooth and soft fabric, does not wear out the hair fiber - in other words, the hair remains strong, healthy, and best of all, frizz-free.

Our values:

Self-Care: We believe that self-care is essential to nurturing self-love.

Authenticity: Our accessories are designed to enhance natural beauty and reflect your unique personality.

Self-Love: We advocate self-love as a foundation for confidence and empowerment. We seek to inspire women to prioritize themselves.

Minimalist Design: We believe in the beauty of simplicity. Our accessories embrace minimalist design, allowing them to easily adapt to your personal style and daily routines.

Our products are handmade, in small quantities, resulting in limited editions of each piece.

The entire process is carried out with time and care, minimizing waste.